Monday, December 3, 2012

Auto-Tune Brain Dump

I'm using a strategy my AP History teacher taught me to do whenever I have to do an important paper; take a brain dump. This is where you just write everything off the top of your head you know about your subject, then you go back to revise and find a flow to work with. It's how I always get my best work, so I figured it'd be appropriate here.              
  
There has always been a pop music, and the scape of it is ever changing. Trends come into popularity almost out of thin air, and are as malleable and impermanent as the people who help shape them. It is through these trends that we can see what our culture finds most important over time. In more recent american history, we’ve seen drastic shifts in the musical landscape as the country has changed through the years.From the initial acoustic folk music to jazz, from the emergence of the electric guitar and the plethora of musical genres that stemmed from it’s invention. The start and fruition of the music industry as we know it today has always been influenced by the culture that surrounds it: the family friendly 50’s, the rebellious and psychedelic 60’s, but it’s also around this time we start to see a new trend in music appear. We see the surge of new music that will forever be known as pop music, starting with the birth of Disco.The mainly technological and electronic music started a trend in music that would last to this very day; that trend being the allure of using electronic sounds and editing to produce music. This had actually started to become the norm in all facets of music, but disco was a whole other beast entirely. it was mainly being produced with piano and synthesizers are over conventional instruments, and this is where style over substance really started to take full swing. You started to require a specific look that an audience was expecting; which was bell bottoms and teased hair at the time. It also left a lasting effect on the industry, because, even with the death of disco, other forms of more manufactured musicians started to emerge. The 70’s lead way to techno, electronic, and bubblegum pop. Instead of people being taken for their musical talent, they were being scouted for their marketability. Granted, there were still many other forms of music that started to gain popularity, but this techno pop still had a strong and ever growing presence. Such was the case with the 90’s and it’s overly produced teen idles. Starlets like Britney Spears and Jessica Simpson, who we’re the best singers on their own, were made huge starts with the advances in music technology. Music as a whole was actually being heavily edited electronically, but the pop scene of the era seemed to take it to a whole new level in the respect that it was made just for how much money they can make for music companies cheaply, and this is where we really see marketability over musicianship take root. The teen idles fizzled out of fashion, and tech still ruled the airwave, but in more rap and hip-hop scenes, and that’s where it’s stayed to date. The idea of feel good/ clubbing music still is the most top charting form of music in America today, and has jumped to a whole new level of popularity with the addition of a new invetion; and invention that would change the face of music forever. This invention was simply called Auto-Tune, and has had a drastic effect on the music industry as a whole.

5 comments:

  1. "Brain dumping" is definitely a useful strategy and helps get ideas out onto the page. One key idea that surfaces in your post relates to how auto-tuning enables a new kind of "manufacturing" that results in the emergence of a distinct kind of pop artist (or group).

    Just this morning, I heard news about the auto-tuning of PBS programming (Mr. Rogers, Julia Child, "Reading Rainbow"). Wired has a good article about it: http://www.wired.com/geekdad/2012/12/pbss-reading-rainbow-colorfully-remixed/ According to the article, PBS is auto-tuning these cultural favorites to maintain cultural relevance, particularly in regards to younger audiences. One might ask: Is PBS succeeding in its goal? Both this example and the examples you include in your post make clear that the music industry embraces auto-tune, so another good question to ask is - why?

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  2. I can't read your post in its entirety!!! The font and background make it really difficult to see.

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  3. I had not even noticed the font was still black. I have since fixed it Sylvie. Thank you for bringing this to my attention. :)

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  4. I am hooked! Your introduction to the topic of Auto-Tune is rich in detail about the music industry and its effect on popular culture. I like the idea that you will be considering the possible effects of Auto-Tune on the music industry and society as a whole. I believe that music is a binding force for humanity, so I am very curious to read your rough draft and see where your research is taking you. I am not that knowledgeable in music technologies and music software; however, I am sure I will learn something after reading your work.

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  5. This pretty much rocked. I like how you're starting with disco and turning that into what we have today. It definitely was a new type of music and I'm not really sure how it came to be but maybe that's something you can talk about a little. You can maybe think about where auto-tune is going to take us next. Are we going to have people that can't even sing, singing? What demographic do you think this appeals to? Just some questions! Over all you did an awesome job with this assignment and I can tell you really enjoy what you're talking about.

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