This is the advertisement that caused me to spend all that money. It is one of the many from the Darksiders 2 advertising campaign, but his one was the most effective, but to truly understand why you may need some background information. You see, I was a huge fan of the first Darksiders game. I immediately fell in love with the story, characters, set pieces, and, most importantly, the game play. So when Vigil Games, the studio that made Darksiders, announced there would be a sequel that was bigger and more exciting than the last one, I was chomping at the bit. Now I was already going to buy this game based on these facts alone, but when I saw the ad for the Collector’s Edition, I was taken away. I am normally not one for buying such packages from games because of the price, the fact I normally don’t have the funds to do so, and because I realize how gimmicky the items included are… but this was different. The thing that really grabbed my attention was the mask towards the middle of the screen; the life sized Death Mask stand. I’m into dark and gothic art due to my artistic background, and this thing just screamed dark, and generally looked cool. That alone was alluring, but the fact that the package came with extra weapons in-game, had downloadable content that extended the play time of the game, soundtrack, and hard cover copy of the concept art made me want the package even more. The advertisement wasn't just selling a game and some random items; it was selling entertainment and art (at least that’s what it felt like to me). So this advertisement not only made me buy the regular already $60 game, but it made be buy the $100 special pack with all the goodies they were trying to sell. It was quite affective because the add spoke directly to my demographic: a 17-30 year old who’s into games like God of War, prince of Persia, and role playing games who also likes horror, gore, and gothic things. It spoke to me, and, as you can tell from the picture above, worked extremely well in doing what it was supposed to do; which was making me want to buy the expensive game.